The SOFF Sports Ecosystem
Play More.
Connect More.
Belong to Something Bigger.
SOFF Sports connects players, sports facilities and sporting opportunities through one growing Canadian sports ecosystem.
Own or operate a facility? Partner with SOFF Sports
- Multi-sport
- 5 launch sports
- Coverage
- Canada-wide
- Membership
- One WDDT pass
- Support
- Real call centre
More than a booking platform
The sports ecosystem gets stronger when its parts are connected.
Players struggle to find places to play. Facilities sit quiet at the wrong hours. Programs and opportunities never reach the people who would say yes. These are usually treated as separate problems. They are not.
Ecosystem Before Product. Whenever possible, SOFF Sports seeks to strengthen the entire sports ecosystem rather than optimize a single product or service.
Players
One relationship that opens more facilities, more sports and more chances to actually play — not another app to check.
Facilities
Partners, not listings. Utilization, customer relationships, programs and operational support.
Opportunities
Camps, leagues, tournaments, clinics and events routed to the people who want them.
Community
Community Pulse helps players find games and helps games find players.
WDDT — Weekday Daytime Membership
One Membership. More Sports. More Facilities. More Opportunities to Play.
WDDT is built for the hours facilities are quietest and players are most flexible. One membership, across participating facilities and featured sports.
- Play more often without paying per session
- Try sports you would not have booked on their own
- Discover facilities across the growing network
- Meet people who play at the same times you do
$115+ HST per month
Founding Membership — for the first six consecutive billing cycles
Thereafter
$130+ HST per month
while continuously active thereafter
Regular published rate
$160+ HST per month
regular published rate
Designed to offer up to 20 eligible sessions per monthly billing cycle.
Subject to final WDDT rules, participating facilities, sports and capacity. Read the WDDT rules.
Community Pulse
Where is the community playing?
Helping members find games. Helping games find members. Community Pulse lets members voluntarily signal a Play Intent — a facility, a sport, a date and an approximate time — so activity becomes visible before it happens.
A Play Intent is not a booking. It does not reserve space, does not guarantee attendance and does not guarantee a game.
How Community Pulse worksThe problem it solves
- 01
A booking without people is not a game
Players book court time and then spend days trying to fill it.
- 02
People with the same intent never meet
Four players wanting the same session, at the same facility, on the same afternoon — invisible to each other.
- 03
Facilities cannot see demand forming
Interest exists well before a booking does, but nothing captures it.
Find a facility
Find somewhere to play.
Explore facilities by location, sport, amenities, WDDT participation, availability and programs.
Search by location
Postal code or city, across the Greater Toronto Area, Hamilton, Waterloo Region and Ottawa to start.
Filter by what matters
Sport, amenities and WDDT participation — so you see what you can actually use.
See the whole facility
Address, photos, sports, amenities, operating info and how to book.
Sports
One ecosystem. Every game.
Cricket, basketball, badminton, volleyball and pickleball lead at launch — and SOFF Sports welcomes every sport as the network grows.
Cricket
Indoor nets, turf sessions and match play — the sport SOFF grew up operating.
ExploreBasketball
Court time for pickup, training and organized play.
ExploreBadminton
Court access for regular players, families and clubs.
ExploreVolleyball
Indoor court time for teams, groups and drop-in play.
ExplorePickleball
One of the fastest-growing sports in Canada, and a natural weekday daytime fit.
Explore
Events & programs
Turn sports facilities into community destinations.
Camps, corporate events, community and family days, tournaments, leagues, clinics and youth programs — delivered with our facility partners.
Summer Camps
Multi-sport and sport-specific camps that keep facilities active through the months schools are quiet.
Corporate Sports Events
Team days, tournaments and social sport for organizations that want something better than a boardroom.
Community & Family Events
Open days, family sessions and neighbourhood events that turn a facility into a local destination.
Tournaments & Leagues
Recurring competitive structures that give players a reason to come back every week.
For facility owners
Your facility should be more than a listing.
SOFF Sports works with facilities as long-term ecosystem partners — improving utilization, customer relationships, programs, events and operational support.
Healthy facilities create a healthy sports ecosystem.
Utilization
Fill the quiet hours that are hardest to sell.
WDDT members
A membership base with a reason to visit regularly.
Bookings & call centre
Real people handling enquiries and bookings.
Programs & services
Camps, leagues, consulting and operational support.
Support
Sport is a people business. So is our support.
Bookings, WDDT membership and general assistance are handled by a call centre, and the apps put the same ecosystem in your pocket.
Talk to a person
Bookings, WDDT membership and general assistance — our call centre handles it directly.
416-621-0824Call 416-621-0824 and we will get back to you.
The SOFF Sports apps are on the way
The customer app is in final preparation for the App Store and Google Play. We will publish both links here the day they go live. In the meantime, everything can be arranged by phone.
Our North Star
Every decision, initiative, partnership and investment should strive to leave the sports ecosystem stronger than we found it.
Facility services
More than bookings.
Consulting, maintenance coordination, programs and marketing support for facility partners.
Learn moreSports Weekly
Stay connected to the community.
A free publication connecting players, facilities, programs, events and opportunities.
Learn moreHelp & contact
Talk to a person.
Membership questions, facility partnerships, privacy requests — we route them to a monitored inbox or a phone line.
Learn more